We have always thought of beauty as something more than the trend-matching conformity of mere accessorization. It comes from being more authentic, from being more yourself ― from not looking the best, but from looking your best. Ultimately, being beautiful is the look of radiant happiness from the uninhibited expression of your true self.

​We think there is a profound and enduring personal growth in understanding the dedication of long-term choices, which creates beauty for oneself. True beauty is something more than just the absence of imperfections; it's about the look from being complete while living effortlessly natural.

Our early R&D days