We have always thought of beauty as something more than the trend-matching conformity of mere accessorization. It comes from being more authentic, from being more yourself ― from not looking the best, but from looking your best. Ultimately, being beautiful is the look of radiant happiness from the uninhibited expression of your true self.
We think there is a profound and enduring personal growth in understanding the dedication of long-term choices, which creates beauty for oneself. True beauty is something more than just the absence of imperfections; it's about the look from being complete while living effortlessly natural.